What is GDPR anyway?
The GDPR (General Data Protection Regulation) is a new EU Regulation which will replace the 1995 EU Data Protection Directive (DPD) to significantly enhance the protection of the personal data of EU citizens and increase the obligations on organisations who collect or process personal data. It will come into force on 25th May 2018. The regulation builds on many of the 1995 Directive’s requirements for data privacy and security, but includes several new provisions to bolster the rights of data subjects and add harsher penalties for violations.
The full text of the GDPR can be found here.
What was the situation before GDPR?
You're likely hearing a lot about the GDPR, but did you know we've had data protection legislation in the EU for quite a while already? Although the 1995 EU Data Protection Directive will be replaced by the GPDR next May, the Directive sets out the eight data protection principles which have been governing the treatment of personal data by organisations for over two decades! Since the GDPR builds on and enhances these principles, we recommend you familiarise yourself with the current laws before you dive into the changes under the GDPR.
Does the GDPR apply to me?
While the current EU legislation (the 1995 EU Data Protection Directive) governs entities within the EU, the territorial scope of the GDPR is far wider in that it will also apply to non-EU businesses who a) market their products to people in the EU or who b) monitor the behavior of people in the EU. In other words, even if you’re based outside of the EU but you control or process the data of EU citizens, the GDPR will apply to you.
What do I need to do in Vestorly?
Nothing! Vestorly handles all GDPR changes for you.
However, if you are interested - there are a few parts of GDPR that affect Vestorly
- Data Collection — Landing Pages
Under GDPR, a contact needs to be informed that their data will be stored and used by a company when they're submitting it. Since Vestorly creates landing pages and forms for you, Vestorly automatically sets these up to abide by the GDPR rules.
2. Data Storage and Processing - Exporting your contact data
Individuals always had the right to request access to their data. But the GDPR enhances these rights. Vestorly already lets you export data from a person’s contact record from your Vestorly account portal in a user-friendly format. The whole process takes seconds.
How to export contacts.
- Go to Contacts
- Click on Export All Contacts
3. End of Relationship - Unsubscribe
When you send emails to contacts using the Vestorly, they automatically include an unsubscribe button, which allows customers to easily let you know that they want to withdraw consent to receiving marketing emails from you. This feature also helps companies comply with the EU E-Privacy legislation governing direct marketing.
Vestorly is at the cutting edge of your client engagement needs
Vestorly strives to make sure you don’t have to do extra work to handle your marketing and client engagement needs. If any new GDPR rules or regulations pop up, Vestory will be sure to help you address any further requirements.
This new legal outlook is a great opportunity for Vestorly users and marketers in general to revise how they're approaching their prospects and customers and what they can do to treat these relationships better.
Thank you for using Vestorly!